For What Purpose Should You Blog?

For What Purpose Should You Blog?

For a little over a month now, I've been keeping a blog. Many of the students I mentor have asked for my guidance on how to start a blog. Until recently, I resisted teaching much about blogging since I don't yet feel like I've mastered the art of it. I'm more at ease when I'm teaching something I'm familiar with.

Well... It looks like my blog is among the top 10,000 most popular sites on the Internet today, according to Alexa. Many of the strategies specific to blog marketing have proven to be effective for me. It occurred to me that now would be a good time to talk about blog marketing... BUT WAIT! To this point, I have not even attempted to describe the purpose of my site. Before I start working on increasing traffic to your site, I suppose I should explain why I have a blog in the first place and why you should, too.

Let's revisit some of my earlier experiences. Many of the technologies I now promote were not available when I first "made it" online. I didn't have any things to sell. I was unable to write copy since I lacked the necessary skills. My first success on the Internet was based on my search engine rankings data. For a certain market, I would simply build high-ranking websites and then resell the traffic to others who already have copywriting skills and items. Obviously, I don't endorse it any more. Having a product of your own and being a good copywriter are both factors that increase your knowledge of how to attract visitors. Nowadays, I propose that you concentrate on all three parts of your Internet company.

That being said, don't underestimate the business of traffic. What do you think? Who is the world's wealthiest person? Right. Gates, Bill. He's a software salesman. It's an excellent business to make software! It's worth thinking about. What are the three most popular websites on the Internet today? If you're uncertain, ask Alexa. Don't worry about it now. I'll let you in on the secret:
  1. Yahoo
  2. Google
  3. MSN (Microsoft)
Now, take a look at the third option. Those are Bill Gates' companies, which he founded (remember, he's the wealthiest person in the world). He's now wasting time on the internet as the number three visitor.

As you can see, we're going to take a leap of faith here. These three websites sell what? Let's give this a little thought for a moment. Tests are going to be given in the near future.

You are right. They're in the business of selling traffic (or at least, that's what they do most of the time). A little more variety may be found on Yahoo and MSN. This is fascinating, isn't it? The wealthiest guy in the world, who made his fortune selling software, now wants to make money by selling traffic.

Now we're back on track. That's something we'll get to later. What I wanted to share with you was a story of how I made money by selling targeted traffic (which is still the largest part of my business). Mistakes were made on my part. I was able to sell traffic under corporate names while remaining anonymous. My consumers have no idea who I am. They only utilize XYZ Corporation's traffic because it results in sales. No one can tell who XYZ Corporation really is. In reality, it's totally automated, which pleases the majority of my consumers.

In the last several years, I've worked to modify that. I began sending them emails in which I explained how to get the most out of my traffic service. It was already too late for me. None of them had any interest in getting in touch with me.

Finally, I offered them a discount on traffic for that month as a last-ditch effort. Something like a two-for-one offer may have occurred to me. Around 25% of my clients purchased another campaign on that day. That email brought in more than $60,000 in a single day. That was a great idea! I'm not sure whether that's the case. One email may bring in thousands of dollars in a day for me. I believe that appeals to many marketers.

Your client list is a wonderful resource! If you can get 2% of strangers to buy your product, you can get 25% of your current clients to buy your product using the same sales page. That's a lot of power!

It worked with a different product, as well. It was a well-made item. It belonged to me, therefore I took it. Those clients were attracted to the site by the results of their own search engine research. So, in essence, I was teaching them the same traffic generation techniques that I was selling. It was a total failure. No one was interested in purchasing it. In the meantime, I've tried a few different items. Nothing. Why?

It wasn't hard to tell from some of the comments. The business didn't recognize me even though I was writing under their name. That's what I'm saying. They had no idea who I was. They were familiar with my business. They were aware of my company's high-quality traffic, but they had no idea who I was. There is little value in a corporation's support of another company. It isn't quite as potent as a personal recommendation.

After that, I participated in the Freedom events. You already know what happened. A few well-known Internet marketers endorsed the product, and it sold out. I've learnt my lesson. You'll need one of the following to acquire that 25%:
  1. Marketing your firm and offering a special deal on a product that your clients are already aware of is an excellent way to start a marketing campaign.
  2. To provide a unique deal on a product that you personally advocate to your consumers as a person, and you've never provided a poor review to your customers before.
I intended to perform the latter with my own consumers, not those of another Internet marketer.

Do you know how to do that? A blog, in my opinion, is the ideal medium for this. I promote this blog by selling things (and cross-promoting them on the owner's sites). It's something I did pretty early on. Most of my customers receive an initial email from me after buying one of my goods in which it is highlighted.

When someone buys a product from a stranger, I make it clear that I'm the product's inventor by directing them to my site.

There is no corporate image to conceal the blog, so I don't do that. You purchase my items from a company, but do you know what that company's name is? No one gives a hoot about the name. I'd want you to get to know me a little bit before we go any further. That's what this site is all about.

A growing number of potential customers are discovering my blog before making a purchase. That's OK, too. There are those that purchase a product because of the sales page. The author's reputation for producing high-quality work persuades some to purchase. Some people have a mix of the reasons listed above, while others have just one of them.

So, absolutely, a blog is something you should have. In your major market, I recommend that you start your blog between the third and fourth product. Then I decided to start a blog. Cross-promotion of your three or four items on the sites of their owners should also begin at this point.

Here are a few other considerations:
  1. The first step is to register your blog's domain name.
  2. Make sure your name is at the top of the page, not a cutesy blog name.
  3. The third step is to give a little of yourself away. Your blog isn't an extension of your firm, so don't treat it that way. In other words, never expose anything about yourself. Simply follow the script provided by the business. You should treat all of your customers as if they were long-lost friends. When it comes to the blog, are you frightened of giving out your home address or phone number? Let your followers get to know you via your blog. '
  4. It's important to post often. Doing something every day or even every hour is a simple habit to form for most people. Developing a habit that repeats on a weekly or monthly basis is significantly more challenging. Your blog visitors will get used to reading your posts on a regular basis if you post at least once a day.
  5. Don't be concerned about disclosing your product's trade secrets. As a result, I'm limiting my offerings for the time being to software, videos, and mentoring services exclusively. You can't accidentally reveal too much information on your blog by mistake. Text is a brittle medium compared to software and video. No matter how much I try to explain anything to you verbally, it's always better to invest in the program or video to see how it's done in action.
  6. You should have a subscribe button on your blog (and all of your content sites). Your blog's readers may desire to follow you, but they won't remember. You need to make it possible for people to opt-in to receive notifications when you submit new content. The number of return visitors will soar as a result of this.
Now you know why I have a blog and why you should, too, and how to get started with one. Now that I've covered the general methods of increasing traffic to a blog, it's time to discuss the methods that apply just to blogs. I’ll do it in a future article.

For now, go register your name and have WordPress installed on that domain. Your subscription link isn't working? Submit a new article to your blog. Your blog should be referenced in the resource box of your article when you submit it using Artemis Pro. As of today, that's how I began a little over two months ago. My website is nearing the top ten thousand most popular websites on the Internet. Try to outdo me in the next few months.


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