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Web Design for Ecommerce in a Small Business

Web Design for Ecommerce in a Small Business

If your small company is considering expanding into ecommerce, you may be intimidated by the amount of technological wizardry you believe is required. But don't be concerned: full online shop software solutions will keep all of the technological magic securely behind the scenes, so you won't have to worry about it. All that is required of you is to choose a design, supply your shop, and advertise your business. Here's how you can go about it.

Choosing a template for your online store designing your online store

In order to save time and money when creating a new online shop for a small company, it is preferable to use a pre-existing design template rather than beginning from scratch.

There are templates available

If you aren't sure what sort of style you want, you may go through the design templates that are provided with most hosted online shop systems to get some inspiration.

Topics and subtopics

The idea of "themes" is used by certain online shop builders to take the design template concept one step further. These are basically templates that contain not just the most fundamental design components, but also text styles such as font faces and sizes, among other things. Themes also make it possible to have somewhat varied pages on various pages of a website while maintaining a single cohesive look without having to customize each page separately. For example, an online shop theme could contain product description pages, product category pages, a "add to cart" page, and a checkout page as part of the overall design. Simply by selecting a single theme, you may have all of the pages in your shopping cart created with a single, unified professional look, much like the pages of large, successful online shops.

A theme builder is available

With a "theme builder," certain online shop software packages make it simple to alter the appearance of a theme, such as changing the typeface or the color scheme. With the theme builder, you can customize elements such as color and typeface by selecting values for each. There's also the option of creating a theme from the ground up, but this will most likely result in an unnecessary re-invention of the wheel for the majority of online shops. You don't need to be familiar with HTML to use this software; the interface is quite similar to that of a word processor.

A high-quality design

After you've established your shop using templates or a theme builder, you may hire a professional designer to make your site really unique and stand out from the crowd. Nonetheless, you may want to stay with the basic template or theme-builder site until you have a clear understanding of how people are engaging with it and which features are functioning properly. You may make specific demands on the designer, but you should do so in advance.

Inventory management when creating your online store

The goods or services being offered form the basis of any online store's business model. Most online store and shopping cart software systems refer to the capabilities for adding, deleting, and pricing goods as "inventory," which is a collective term for these activities.

Even if you're selling intangibles, such as downloaded software, you'll need the inventory features to define how the goods will be sold in order to maximize profits. There are options for configuring the available amount in stock to an infinite number of units, as well as for managing almost any kind of permutation of selling goods or services online. The developers of web shop software have seen it all.

One of the benefits of utilizing a hosted online store software package is that if you have any problems setting up your shop, you can receive assistance from customer care very fast.

Expanding the number of web pages available in an online store

If you wish to add additional pages to your online shop, the store builder software may assist you with that task. If all you want to do is add a new product, all you have to do is click on the "add a product" button, which is usually found under the "inventory" heading. However, if you want to add pages for sales copy, manuals, privacy policies, and terms and conditions, you should use the shop creation interface. Most online shop builders include a method of creating pages for a web store without the need to know HTML; you just enter your content into a form and upload any pictures you want.

Increasing your store's visibility in search engines

It is essential that your online store be readily searched by Internet consumers in order for it to earn the most amount of revenue as feasible. Unfortunately, some online shops build sites utilizing a dynamic script that search engines are unable to crawl and index properly.

When you look at the URL of an internal web page on an online shop, you can often determine whether it is not indexed by search engine spiders (the homepage, also called the index page or "front page," will usually be search engine-index-able no matter what). This indicates that the site is using "session IDs," which are notoriously difficult for search engines to understand. If the URL is a long string of characters that differs slightly from user to user (for example, when you open the page on your computer and when someone else opens the page on another machine), this indicates that the site is using "session IDs." The page is far more likely to be found and indexed if the URL is shorter and more straightforward, such as "domain.com/category-5/product-6.php."

When determining if an online store or shopping cart software generates "search engine-friendly" pages, the most reliable method is to go through the documentation; software that is search engine-friendly will typically state as much.

Of course, just like with any other website, ranking highly in search engines needs your site to have links leading to it as well as content on the individual pages. Just because a page may be indexed by search engines does not imply that it will be returned for any searches.

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